Jordan Ramirez
Head of Revenue • Northwind
Embedding the customer story rail next to our navbar CTA doubled engagement because prospects can validate value without leaving the flow.
Jordan Ramirez • Head of Revenue • Northwind
Activation lift
35%
Self-serve onboarding flows doubled completion when paired with navbar CTAs.
Time to value
12 days
Down from 28 days after rolling out the shared launch badge experience.
Expansion retention
92%
Customers that engage with the case study CTA retain 1.4× longer.
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