Pricing page CTA experiment

Variant performance based on primary conversion rate for signup completion.

VariantTrafficConversionUpliftSignificance
Control50%6.4%Baseline

Legacy pricing page flow.

inconclusive
Variant A25%7.5%+17.2%

Upsell modules collapsed by default with sticky CTA.

significant
Variant B25%6.8%+5.9%needs-data
Lift over time
Insights

Variant A outperforms control

Collapsing upsell modules and improving CTA visibility increased conversion by 17.2% with 95% confidence.

Variant B needs more sessions

Variant B uplift remains inconclusive at the 90% threshold. Continue running until additional sessions accrue.

View detailed report